.app Domain Names

Faster. Safer. Better.

Why Are .app Domain Names Important?

More than 1,500 top level domains ("TLDs") are available for registration today including .com, .net, .org, etc. There are several lawyer-related top level domains including .abogado, .associates, .attorney, .law, .lawyer, and .legal. Now there's .app, an important new unrestricted TLD backed and managed by Google.​

According to Google's Ben McIlwain, .app is

"​the world's first entirely secure all HTTPS open top level domain​."

Google states "A key benefit of the .app domain is that security is built in—for you and your users. The big difference is that HTTPS is required to connect to all .app websites, helping protect against ad malware and tracking injection by ISPs, in addition to safeguarding against spying on open WiFi networks. Because .app will be the first TLD with enforced security made available for general registration, it’s helping move the web to an HTTPS-everywhere future in a big way."

In 2015, Google paid a record-setting $25+ million for the registry rights to the .app TLD. Google then launched .app at Google I/O '18. According to GoDaddy VP Paul Nicks ".app is its biggest new top level domain launch to date in terms of pre-orders at the registrar. Every day of early access has beaten the same day of other new TLD early access periods, and it has more pre-orders than any other domain." More than 250,000 .app domain names were registered in the first month of availability.

MarketWorks Premium .app Domain Names